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GENERAL PACK · RETAIL & COUNTER DISPLAYS

Retail displays.
Room to stand out.

Bring products into view with a display designed around the merchandise and the retail space. General Pack develops corrugated point-of-purchase (POP) displays for New Jersey and New York City businesses, including floor displays and counter display boxes.

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White corrugated floor display with shelves holding jars
From the General Pack project gallery.
See more packaging projects ↗

Corrugated floor displays for retail

A freestanding POP display gives products their own position on the shop floor. Product dimensions, weight, stock count and store placement help define the shelves and footprint. The design needs to balance visibility, stability and replenishment. Our gallery includes real display projects and structural examples.

Corrugated counter display boxes

A counter display box brings smaller products together near a checkout or service counter. This point-of-purchase format uses compartments, tiers or fitted cutouts to organize the range within a limited footprint. We consider how the display is loaded, assembled and replenished while keeping products easy to browse.

POP display structure and presentation

The artwork and folding structure need to work as a whole. Discuss the product assortment, intended store position and available space before finalizing graphics. A clear header and accessible product positions help explain the offer. See the assembly animations to understand how flat components become a finished display.

Digitally printed displays and short runs

Digitally printed displays bring campaign graphics into the retail space. For a limited promotion or a smaller rollout, discuss a short-run product display and the quantity needed for each location or artwork version.

The print and structure should work together. Our structural packaging and display design service considers product placement, assembly and the panels available for artwork.

See the counter display animation ↗

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What to share with us

Send what you have to mo@gpboxes.com, call (347) 972-7982, or use our project enquiry form.